Steinway Lyngdorf becomes its own UK distributor
After 8 years with an UK distributor, Steinway Lyngdorf goes all the way to become its own distributor in UK. In October 2021 Steinway Lyngdorf established a new company in UK, and from April 1st 2022 dealers can purchase directly from Steinway Lyngdorf UK.
“UK is a really good hi-fi and home cinema market and always has been. It is a big step for us to enter the market, but we believe that, by having a presence ourselves, we can significantly increase our sales in the coming years. In the autumn of 2021, we found the right person to help make this happen. We had reached a maturity in the market that allows us to justify it, and at the same time we had reached a point where we could start to see some limitations to further growth”, says Anker Haldan, CCO at Steinway Lyngdorf.