Alchimia and Steinway Lyngdorf announce strategic partnership to revolutionize luxury audio-visual design
Amsterdam, The Netherlands – September 3, 2024 — Alchimia, a pioneering line of luxury design products by VBH, and Steinway Lyngdorf, a leader in high-performance audio systems, are excited to announce their strategic partnership, Alchimia Design – Lyngdorf Powered. This collaboration brings together Alchimia’s innovative approach to integrating natural materials with cutting-edge technology and Steinway Lyngdorf’s renowned expertise in audio engineering and sound performance, culminating in an elevated offering for discerning clients.
A Match Made in Audio-Visual Heaven
Both Alchimia and Steinway Lyngdorf share a commitment to excellence, innovation, and craftsmanship. Alchimia has redefined interior design by merging aesthetics with technology, creating spaces that are not only beautiful but also functional and immersive. Steinway Lyngdorf, known for its groundbreaking technologies like RoomPerfect™ room correction and digital amplification, has set the standard in high-fidelity audio experiences. Together, they offer a glimpse into the future of luxury living.
Why This Partnership?
“Alchimia’s expertise in turning stunning design elements with display, control and audio functionality into extraordinary experiences perfectly complement our commitment to using cutting-edge technology to deliver unparalleled audio experiences for our clients. By partnering with Alchimia, we can use our technology to elevate the performance of an incredibly unique offering, meeting the evolving needs of our clients. Together, we are redefining what is possible in luxury spaces.” — Thomas Birkelund, CEO and CTO of Steinway Lyngdorf.
Meeting Client Needs Through Innovation
Extensive research with clients in the marine, residential, and hospitality sectors identified a significant gap between what clients’ desire and what is currently available. This partnership aims to fill that gap by combining Alchimia’s invisible technology and AI powered furniture which not only enhances the aesthetic appeal of spaces but actually adapts to it in real-time, with Steinway Lyngdorf’s award-winning products and proprietary RoomPerfect™ technology, which elevates the audio experience. Both companies are using technology to not only meet but exceed client expectations, offering solutions that are functional, innovative and beautiful.
“We believe successful technology integration in the future must take one of two paths: make technology beautiful or make it completely invisible. Alchimia embodies the later approach, invisible high-performance display, sound and control functionality inside a stunning luxury design. Lyngdorf Audio’s innovative technologies, such as RoomPerfect™ room correction, perfectly complement our vision of invisible technology. This partnership allows us to deliver a seamless integration of audio and visual elements, creating spaces that are as functional as they are luxurious.” — Jeroen van den Hurk, CEO of VBH and founder of Alchimia.
Innovative Design Meets Superior Sound
The collaboration will see the integration of Steinway Lyngdorf’s state-of-the-art technologies and Lyngdorf Audio products with Alchimia’s bespoke and curated design elements. Known for its seamless integration of display, sound and control technology into high-quality natural materials, Alchimia offers a unique proposition where technology remains invisible until activated. This approach allows for technology to be present without disrupting the aesthetic harmony of space, providing an elegant solution for modern luxury interiors. This partnership offers clients the best of both worlds: exquisite design and elevated sound performance. Key products to be showcased at the first US event, CEDIA Expo, include the new Lyngdorf Audio MXA-8400 8-channel power amplifier, and the Lyngdorf Audio MP-40 2.1 surround sound processor, known for its RoomPerfect™ calibration and support for immersive surround formats like DOLBY ATMOS® and DTS:X®.
AI-Powered Design and Professional Collaboration
Alchimia stands at the forefront of innovation, proudly presenting the first AI-powered furniture line in the industry. Moving beyond traditional uses of AI in design, Alchimia integrates AI to actively adapt and respond to its environment, offering dynamic and responsive design solutions. This innovation introduces a new level of sophistication and personalization in design, making spaces not only luxurious but also smart and intuitive.
The partnership also emphasizes close collaboration with architects and interior designers. By providing customizable 3D models and working directly with design professionals, Alchimia Design – Lyngdorf Powered products can be seamlessly integrated into any project, whether residential, marine or commercial. This collaboration fosters creativity and ensures that every detail is meticulously crafted to meet the specific needs of each client.
Join Us at CEDIA Expo for the Unveiling
We invite you to experience the future of luxury design and audio by joining us for our debut show at the CEDIA Expo, September 5-7, 2024, in Denver. Visit our shared booth to witness firsthand how Alchimia and Steinway Lyngdorf are setting new standards in the industry. Our teams will be available for in-depth demonstrations and to discuss how we can bring this unparalleled offering to your projects.
Press Inquiries
Alchimia: Karin de Regt, karin.deregt@vbhi.com
Steinway Lyngdorf: Katherine Spiller, ks@steinwaylyngdorf.com
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About Alchimia
Alchimia, a line of luxury design products by VBH, merges pioneering display, sound and control technology with natural materials to create unique, serene, and functional spaces. Crafted with European craftsmanship, each Alchimia element is designed to reflect the values and lifestyle of its clients, offering a truly magical experience. Choose from our two distinctive offers: Bespoke Elements and The Collection. Bespoke Elements customized meticulously crafted to fit your unique preferences, similar to haute couture in fashion, or The collection a curated selection of pre-design pieces for effortless integration into any interior design. Alchimia’s commitment to innovation is further highlighted by its AI-powered design solutions, providing dynamic and responsive environments. For more information, visit https://alchimia-elements.com.
About VBH
VBH is a leading provider of luxury technology solutions with an extensive portfolio of over 300 superyachts and almost 100 residences that showcase their expertise. For more than 50 years, VBH has been committed to integrating cutting-edge technology into luxury designs, creating unparalleled experiences for their clients.
VBH’s unwavering commitment to excellence and innovation extends to both land and sea, where we strive to create designs that establish a unique connection between space and its inhabitants, reflecting their values and lifestyles.
VBH mission is to provide clients with the ultimate luxury experience, whether they are at home or out on the open water.
With the launch of Alchimia – The Collection in partnership with Steinway Lyngdorf, VBH continues to push the boundaries of design and performance, offering new ways for professionals to create harmonious, technology- integrated spaces.
For more information, visit https://www.vbhi.com/.